Founder & Principal John Profitt joins CFJC Midday’s Tanya Cronin for a conversation on the future of housing and the company’s approach to building.

What if carbon sequestration is the next climate word everyone needs to understand? When the Pump Stops explains forests and oceans as the planet’s carbon pump, quietly moving carbon out of the atmosphere and into wood, roots, shells, and soil. But when forests burn, clearcuts fail to recover, or carbon sinks weaken, that pump can slow, stop, or even run backward.

This paper examines how compounding uncertainty in forest management may be moving through harvest allowances, carbon credits, EPDs, EC3 data, and green building claims with more precision than the underlying field evidence can support. Drawing from published science, field observation, and a 400-kilometre survey corridor in interior British Columbia, it asks whether forest carbon accounting has been measuring from the original standard, or copying from assumptions already in

Fifty years of environmental language changed the built environment, from recycling and sustainability to LEED, WELL, ESG, and stewardship. This post examines how each movement was absorbed into the mainstream, how greenwashing followed, and why the deeper demand remains: proof, accountability, and delivery systems capable of meeting the housing, climate, and resource challenges ahead.